Zendaya apparently couldn’t stop thinking about a vintage gold Rolex she spotted at an Oakland market. The actress initially tried on the watch, walked around browsing other stalls, and then returned roughly an hour later to buy it. For the small business owner behind the booth, that second visit turned into a moment she won’t forget.
The purchase happened at a vintage market in Jack London Square, where Oakland native Zendaya picked up a 1960s solid-gold Rolex for more than $6,000 from Wrist Glow Co. The business is run by Malia Obillo, a local watch seller who launched her venture about a year ago.
According to Obillo, Zendaya arrived early, tried the watch on, and continued exploring the market. But the piece stayed on her mind, prompting her to return and complete the purchase.
Zendaya has continued to maintain a connection with her Oakland hometown. In November 2026, she purchased a vintage gold Rolex from a small local watch business at the Oakland Vintage Market, bringing attention to independent seller Wrist Glow Co.
Zendaya Has Been a Rolex Ambassador Since 2025
Zendaya’s interest in watches extends beyond her latest vintage purchase. She joined the Rolex family as a Testimonee in 2025, becoming one of the luxury watchmaker’s representatives in cinema.
The actress has previously worn different Rolex models at major events, including a diamond-set Lady-Datejust at the 2026 Academy Awards.
Her Oakland purchase adds another detail to that watch history: this time, she selected a decades-old piece from an independent local seller rather than showcasing a modern watch on the red carpet.
Zendaya’s Vintage Watch Purchase Becomes a Big Moment for a Small Business
For Obillo, the sale was much more than an expensive transaction. It was the biggest sale since she started Wrist Glow Co., which focuses on vintage luxury watches for women in a market she describes as intimidating and largely male-dominated.
The seller said she was honored that Zendaya chose to buy from her business, especially when the actor could have purchased a Rolex almost anywhere in the world. She also managed to remain professional despite being a fan of the star.
The watch itself has an interesting appeal. Vintage solid-gold Rolex pieces from the 1960s are increasingly rare, and some are melted down for their gold value rather than preserved as collectible timepieces.
FAQs
What Rolex watch did Zendaya buy in Oakland?
Zendaya purchased a 1960s solid-gold Rolex from Wrist Glow Co., a vintage watch business at an Oakland market.
How much did Zendaya pay for the vintage Rolex?
The watch reportedly cost more than $6,000, according to seller Malia Obillo.
Who sold Zendaya the vintage Rolex?
Oakland-based vintage watch seller Malia Obillo, who owns Wrist Glow Co., sold the watch to the actress.
Why did Zendaya return to the market to buy the watch?
According to Obillo, Zendaya initially tried it on and browsed other stalls before returning about an hour later because she was still thinking about it.
Is Zendaya a Rolex ambassador?
Yes. Zendaya became a Rolex ambassador in 2025 and is also known for collecting watches.
Zendaya’s Oakland Visit Comes With a Personal Connection
Zendaya’s visit also carried a hometown connection. The actor grew up in the Oakland area, making the market stop a return to familiar surroundings rather than an ordinary celebrity shopping trip. She’s also a genuine watch enthusiast and became a Rolex ambassador in 2025, so the vintage purchase fits naturally with her interest in timepieces.
