Rapper Jason Phillips, known to fans around the world as ‘Jadakiss’ launched a new coffee brand ‘Kiss Café’ along with his father Bob Phillips, and son Jaewon Phillips. More than a company, it holds the heritage and history of three generations. Bob has been in the coffee industry since 1977. Since 1998, bob has served as president and CEO of Caturra Corporation, which specializes in importing and trading international green coffees.
“This is one of my proudest professional and personal achievements,” said Bob Philips excitedly. “There is no greater honor than taking what you’ve learned in this life and inspiring your family to join you and bring that pursuit to the next level.”
The brand has released its new product ‘Beigo’ which translates kiss in Portuguese. This is a medium-dark roasted Arabica blend from Central America. It comes in both whole bean and ground options.
“Kiss Café is authentic,” expressed Jaewon Philips. “It’s real. No gimmicks. It’s been in our family for well over 40 years and everything we do here is from the core.”
It is always the quality of the product says the family. The aroma, the taste, blending, and roasting all comes as their first priority. The packaging and distribution of the product are also taken care of cautiously.
Longtime creative director and friend, Set Free Richardson, takes care of branding and packaging. The logo of the company has three intertwined coffee beans representing the three members. It also holds another meaning, heritage, family, and tradition. The packaging is very sophisticated and stylish.
“This coffee is for all coffee lovers,” said the rapper. “No specific age or background or knowledge. Coffee is a universal and personal thing. Everyone enjoys it differently. And, we’re here to help them do that.”
All Coffee lovers around the world, are also excited to welcome a new blend of flavors and coffee products.