Andrea Dragna’s favorite hobby before pandemic of exploring the latest colors at Sephora has paved the way to a new socially distant practice like trying on lipstick, eye shadow, and so on virtually through her mobile.
It looks quite easy and pretty precise she said and importantly it’s not required to get into a store. “It’s the perfect way to shop in the days of COVID,” stated the 40 yr old who purchased worth of $300 beauty products post trying virtually.
The pandemic is redefining the trends of American people. Though stores are opening back they are reoriented to maintain distance. With trial rooms shut, sample counters close and product testers removed the virtual try has helped people to try clothes, shoes, beauty products, coolers, and even haircuts, eyebrow shaping from their phones and PCs.
If this is done throughout then there are probabilities for customers to buy more and return less. But some of the privacy expertise also says that these might take customers personal details and biometric info.
Yet some retail owners who were sticking with the original for decades are now testing apps and in-store mirrors which are made to duplicate trial rooms and sample counters.
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