Nobody would disagree if it was told that Netflix was the world’s leading online streaming service platform. From where it began as an online DVD rental service company to where it has grown up, Netflix has hit the right notes on tagging along with the burst of the advancements in the technology, especially in the Internet space.
Starting with their hugely successful originals House of Cards that began in 2013 they have grown to rapidly become one of the largest content producers and distributors in the world. Although interactive content has existed in the entertainment world for time immemorial, In 2018, Netflix produced to make Black Mirror: Bandersnatch in the form of an interactive content where the viewer had the options to run into different stages where the flow of the gameplay or the storyboard was interactive and branched out based on the viewer.
With the current havoc wreaked by the Covid-19 situation, It is just a matter of time for subscribers to discover, stumble upon, and play with. If Netflix was serious about tapping into the aspects of the potential gold mine on this customizable approach to content consumption getting the favorite stars agreeing to work on it.