Instagram has been playing a major role for various purposes of sharing, posting thoughts, pictures and so on. Today it has been enabling online merchandise to grow on a larger scale as customers have been captivated with the ease of access to products and easy payments.
Any small scale retailer can use this platform by creating their page for free and selling their products at a reasonable price range. This benefitted both retailers and consumers.
As per sources, the app has helped even top brands to sell their products hassle-free. The Director of Channel Solutions Laura Musa states that: “As Instagram is becoming a key player in product discovery, offering native checkout makes the mobile buying experience seamless.”
She also added saying: “Previously, shoppers would find a product they liked on Instagram, track it down on the brand’s website, go through the checkout process, and then fumble with entering credit card info and filling out other tiny fields on the go. Or, they would save it for later and likely never go back to complete the checkout process. Oftentimes, tracking was lost, so brands didn’t know where that shopper discovered them, which made decisions to invest in channel content and advertising more difficult. In-app checkout solves for these challenges and evolves the shopper-social connection even further.”
It all started in the year 2016 when the app had introduced a shopping feature. Henceforth it has been now helping people around to get their desired products from home.
During those days Instagram stated that: “It didn’t want to be “in your [users’] face,” when it came to making a retail transaction take place. At that point, the Facebook-owned photo/video social sharing site was just focused on making product discovery and product purchase a bit easier and more seamless for its users.”
Currently, the app has been the face of every individual who wishes to sell and buy.