Earlier on an afternoon this month, a flashy ad for Artemis Fowl was aired. Being a science fiction flick, the rights were acquired by Disney+ from a firm’s theatre distribution.
The ad was telecasted on ESPN in between a 28 yr old past from the blast of Michael Jordan’s NBA journey. At the end of May Warner Bros. had released the 2nd trailer for Christopher Nolan’s film Tenet and the production house has avoided tv and released a glimpse of it in the prominent online game ‘Fortnite’.
As the industry is gearing up for premiering movies in Cineplex’s again hopefully from July Producers are coming up with ideas to captivate audiences as corona has created a major downfall in-theater trailer, sports commercials, and prominent places for promoting new releases.
Amidst this pandemic, crisis studios are pushed to bring in people not just for a movie but also to make them go to theatres to watch it.
“Movies are still escapist, and people want to get away more than ever,” says Russell Schwartz, an ex-marketing exec at Relativity and New Line Cinema who now teaches at AFI and Chapman College. “But now the marketing effort will be 20 seconds to sell the movie and 10 seconds to sell the audience on the idea of even going to the theater.”