Victoria secret’s reign is over! The well-known lingerie brand of America is flashing as ‘outdated’ and its imminent doom with slipping market share and its falling sales.
“Victoria’s Secret’s brand image is starting to appear to many as being outdated and even a bit ‘tone-deaf’ by failing to be aligned with women’s evolving attitudes towards beauty, diversity and inclusion,” James A says.
Victoria’s Secret is continuously grappling with falling sales and criticisms. Angels annual fashion show of 2019 has been officially canceled because Victoria Secret is rethinking and CEO of L Brands, Les Wexer has sent a memo to the employees by stating that network television is no longer the right fit or the event.
Victoria’s Secret has been bleeding as customers were attracted to comfort-oriented opponents such as Rihanna’s Savage X Fenty and popular start-ups like ThirdLove Adore Me, Lively, Cuup, and Knix. Victoria Secret tried to sell sexiness besides comfort, which is the biggest flop.
The rating went low because of L brands Chief Marketing Officer Ed Razek said the show shouldn’t feature transgender models, it should be a “fantasy” and he was stepping down from the Victoria Secret’s parent company as per The Wall Street Journal.
As Vox’s Rebecca Jennings wrote in 2018 on the irrelevance of Victoria’s Secret fashion show, she stated: “…changing attitudes around the sexualization of women and evidence that it’s a traditional hyper-sexy brand image may not resonate with consumers anymore, Victoria’s Secret has, for the most part, declined to make meaningful changes.”
Victoria Secret viewership has been dropping with the most unsatisfactory ratings and facing criticism from women. It’s core shoppers showed objection for trying to sell the bedazzled lingerie with slim supermodels.