Justin Bieber has officially dropped his highly anticipated new album, Swag II, and fans are already calling it one of his boldest projects yet. Released at midnight, the album marks Bieber’s return to the spotlight with a mix of R&B grooves, pop hooks, and some unexpected collaborations.

Swag II isn’t just Bieber doing Bieber—it’s loaded with features. Nigerian superstar Tems brings her signature vibe to “Lost in the Light,” while British artist Bakar adds an indie edge to “Late Night Drive.” The biggest surprise? Rapper Hurricane Chris jumps on “Yeahh 2.0,” giving fans a throwback nod to his early 2000s hit.
The title Swag II is a direct callback to Bieber’s early “swaggy” days in the 2010s, but this version feels more grown-up. Billboard describes the album as “a reinvention of Bieber’s pop identity,” while Pitchfork praised its polished production but noted it “leans heavily into nostalgia.”
Within hours of its release, Swag II shot up streaming charts, with fans flooding X with reactions. Some are loving the mix of smooth R&B and trap influences, while others are debating whether Bieber’s “swag era” should have been left in the past. Either way, it’s trending—and Bieber is once again at the center of the pop conversation.

With Swag II already making waves, insiders say Bieber is planning a world tour announcement soon. If the online buzz is anything to go by, arenas will sell out fast. Love it or not, Bieber’s “swag” is officially back.