Reportedly, the popular social media platform Facebook has been planning to rebrand the company with a new name. It will focus on creating the metaverse. According to a source, Chief Executive Officer Mark Zuckerberg is expected to announce Company’s Connect conference on October 28, reported The Verge.
Facebook Is Planning to Rebrand the Company: Here’s Why
The rebrand is all about placing the blue Facebook application as one of many applications under a parent company, supervising apps like WhatsApp, Instagram, Oculus, and many more. But all information needs to be confirmed by the CEO and spokesperson of the company. They haven’t commented regarding this story. Social media giant Facebook consists of 10,000 employees who build consumer hardware such as AR glasses that Zuckerberg considers will soon be as ubiquitous as smartphones. He told The Verge that in a few years, “we will effectively transition from people seeing us as primarily being a social media company to becoming a metaverse company.” A rebrand can also be focused on further futuristic projects on which Zuckerberg is focused. Facebook’s former employee Frances Haugen has exposed internal documents to the Wall Street Journal and testified because of them before congress.
Facebook is not alone when it comes to rebranding, many famous companies have done the rebranding including Google. The company was originally known as Alphabet in 2015 and was no longer a search engine. It also made driverless cars and health tech. Snapchat was also recorded in 2016. In that year, the company named itself a “camera company” and launched its first pair of Spectacles camera glasses.
Despite Zuckerberg’s comments, Facebook has been constantly focusing on the groundwork to build the next generation of technology. Hence, they assigned a dedicated metaverse team this past summer. Recently, they revealed that the head of AR and VR will be Andrew Bosworth who will be promoted as a chief technology officer.