Coca-Cola is long known for its controversial ads it releases from time to time. Every once in a while, it comes up with something bold that has people talking about.
In an attempt to promote brand inclusiveness, Coca Cola on Tuesday featured gay couples kissing, captioning the picture ‘Love is love’. The ad, featuring same-sex couples kissing each other while holding a bottle of coke has pissed off anti-LGBT politicians in Hungary who have urged the company to take down the ad. Easier said than done, Coca-Cola is resilient and shows no signs of taking it down.
In a statement, a Coca Cola spokesperson said that “The Coca-Cola Company strives for diversity, inclusion and equality in our business, and we support these rights in society as well. As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose. The campaign currently running in Hungary reflects these values.”
Coca Cola seems to have done thorough research before placing an ad as such in public spaces. It strategically chose Hungary to execute this controversial ad because a fair number of people support LGBT rights.
According to a 2017 poll, 64% of Hungarians agreed that gay, lesbian and bisexual people should enjoy the same rights as straight people. Additionally, 69% agreed that they should be protected from workplace discrimination. Apart from those stats more than majority people believe that they should have the same rights and given equal employment opportunities.
Great move Coca-Cola.